Proptech company RealReports is launching a redesigned AI platform Monday, Aug. 25, 2026, built around the premise that a closed deal shouldn’t be the end of an agent’s relationship with a client, according to an exclusive report from Realtor.com published Aug. 24, 2026. The overhaul, called the Business Momentum Engine, expands the company’s AI assistant, Aiden, across its entire toolkit with a new mandate: surface potential business for agents before they think to look for it.
In a demonstration for Realtor.com, Aiden used a past closing to identify 87 prospects in the surrounding area, then proposed a direct-mail campaign costing under $100 β preparing the targeting and postcard copy itself and stopping short of spending any money until the agent approved it. “Every time an agent comes into our platform, it’s not just a chatbot waiting for them to ask a question,” said Zach Gorman, RealReports co-founder and COO. “It presents them with three discrete opportunities informed by all of that information every single day.”
A Product Built for a Shrinking Market
Gorman said the economic case for the tool was central to its design. “If you’re going to introduce something new, it really needs to answer the question of ‘Where am I getting new business?’ or ‘How am I getting business to move forward?'” he said. Existing-home sales fell from 6.12 million in 2021 to 4.06 million in 2025, a roughly 34% contraction that left last year tied with 2024 for the lowest sales total since 1995. The typical agent completed just nine transaction sides last year; median gross real estate income rose only 1.9%, from $58,100 to $59,200, while median business expenses jumped 19%, from $8,010 to $9,530.
Rather than build on a general-purpose chatbot, Aiden runs on top of RealReports’ property database, which the company says draws from more than 100 data providers and is continually cleaned and reconciled, with additional market data flowing in from MLS and brokerage partners. “Without data, I don’t care what tools you have or what AI wrapper or harness you have,” Gorman said. “It’s all just theatrics at a certain point.” He argued that raises, rather than lowers, the bar for what agents bring to a transaction, with the AI handling routine opportunity-spotting so agents can focus on judgment calls a machine can’t make. “My goal is that people come into our platform, click, click, click, take those opportunities, move everything forward, and then go back to all of the parts of their job that are irreplaceable,” he said.
Consumers Are Getting AI Tools, Too
The push comes as consumers gain their own access to AI for real estate research. A Florida homeowner drew national attention in March after saying ChatGPT helped him sell his home for $954,800 β $100,000 more than agents had told him it was worth β without a listing agent, though professionals who reviewed the transaction argued he may not have fully capitalized once five competing offers arrived. Consumers are hardly abandoning agents wholesale: 88% of buyers purchased through an agent or broker last year, and 91% of sellers used one. But as buyers and sellers gain their own AI tools for research, Gorman’s bet is that access to information alone becomes a weaker selling point for agents, raising the value of a platform that actively surfaces business rather than just answering questions.
Industry AI adoption remains concentrated in narrower tasks for now: 97% of brokerage leaders said their agents use AI, according to a 2026 Delta Media Group survey of more than 100 industry leaders, but 82% cited listing descriptions and 74% other content creation as the dominant uses. Agents also spend heavily hunting for new business β 19% spend more than $500 a month on lead generation and 24% spend more than $500 monthly on technology, per a 2025 NAR survey β a cost Gorman argues AI-driven prospecting can reduce. RealReports joins a crowded field of proptech vendors chasing agent workflow tools; RealtyWire has separately covered ATTOM’s launch of three AI agents for querying property data and FirstTeam Real Estate’s adoption of an AI operating platform from Purlin.
Mining Past Clients for the Next Deal
A separate product, Pulse, is aimed at keeping former clients engaged after closing rather than “leaving the ripest, juiciest fruit on the vine to rot,” as Gorman put it. Aiden can propose enrolling past clients in continuing property updates, resurfacing details like an unfinished inspection item β attic insulation that still needed replacing, in one example Gorman gave β months after closing. The stakes are real: the typical agent got 28% of business from repeat clients and another 22% from referrals last year, and among agents with at least 16 years of experience, those two sources combined accounted for 81% of business.
The suite rolls out Monday through participating MLSs and brokerages, and will also be available directly to individual agents, with pricing varying by access point and product.
