Delta Media Group, a Canton, Ohio, company that builds websites and CRM software for real estate brokerages, wants the brokerage website to work less like a listings catalog and more like a conversation. On Oct. 28, 2026, the company introduced Intelligent Websites, an AI layer that lets home shoppers ask questions in plain language, explore properties and get guidance during a search. The system also collects their contact details inside the chat instead of through a registration form.
For agents, the most notable change is what happens to the registration form. The release contrasts the product with conventional real estate websites that “depend on listing searches, navigation menus and registration forms.” Delta says Intelligent Websites “can request relevant contact information naturally during the interaction,” so new leads arrive straight from the conversation.
The first piece of a larger AI rebuild
Intelligent Websites is the first product released under Delta Connected Intelligence, which the company describes as new AI technology meant to link its consumer websites, CRM and other tools. The release says Delta is not bolting separate AI features onto individual products. Instead, it is “developing technology that connects intelligence across its websites, CRM and other tools.”
The company named two upcoming phases:
- Intelligent DeltaNET will add more AI capabilities to the company’s agent-facing tools. The aim is to help agents understand customer needs, spot opportunities and make better-informed decisions.
- A new Action Center is planned to help agents identify priorities and decide on next steps.
The release gives no launch dates for either phase and no pricing for Intelligent Websites.
“Real estate websites have traditionally been designed to display listings and collect contact information,” said Michael Minard, CEO and owner of Delta Media Group. “We’re changing that experience. Your website should do more than display listings. It should engage visitors, guide their search and turn conversations into opportunities for agents.”
Minard argued that chat alone is not the point. “The real opportunity for AI in real estate goes well beyond chat capabilities,” he said. “It’s about making all this new AI-powered technology work together. When a consumer interacts with a website, that information should become useful to the agent who serves them.”
The release includes one customer reaction, from Tara Siegel, vice president of marketing at Lewith & Freeman Real Estate, a 105-year-old independent brokerage in Northeastern Pennsylvania. “We are all thrilled with this. It really speaks to where customers are today,” she said.
Who uses Delta
Delta Media Group calls itself America’s largest family-owned real estate technology provider for brokerages. Its core product is DeltaNET, which it describes as a CRM-based, all-in-one digital marketing platform. The company says it is the technology partner for more than 80 LeadingRE affiliates and over 50 top-ranked brokerages nationwide.
The launch is part of a broader move to put AI directly into the systems agents already use, rather than leaving it to separate tools. Elsewhere, Real Brokerage launched Leo Pro, AI agents built into its brokerage platform, and FirstTeam Real Estate adopted an AI operating platform from Purlin. On our reading, Delta is aiming at the consumer’s first stop: the brokerage website, where a buyer may arrive before contacting any agent.
The open question is execution. A conversational site has to answer market and property questions accurately from MLS data and know when to hand a buyer to a person. It also has to ask for contact details without driving visitors away. Delta has described the design. Results from brokerages using it, such as lead volume, conversion and the quality of the AI’s answers, are what will show whether chat-based lead capture beats the registration form. More on how AI is reshaping brokerage tools is in our Technology & AI coverage.
